How social is your business in the biggest emerging market?

Social media is about people accessing information anywhere and anytime and it’s a fast evolving market. How well is your company navigating the multi-layered sectors of this engaging form of marketing and is it responding fast enough to this dynamic, changing environment? If you think you’ve achieved your social media marketing goals by having a Facebook and Twitter account then think again.

iStrategy Sydney 2010 brings together leading speakers in social media marketing, from companies such as LinkedIn, Commonwealth Bank and PepsiCo, creating the premier Australian forum for learning about emerging trends, creating value through digital assets and how to lead the market online.

Connectivity has become crucial to big business. The global recession impacted the advertising budgets of many global businesses. Australia did not escape unscathed but has managed to maintain steady growth. Companies need to look for new and innovative ways to survive and promote their products. Social media provides a whole new way of collaboration and communication allowing businesses to reach millions of people, anytime and anywhere.

In Australia, now is the time to truly embrace new technology. Plans to roll out broadband Internet all over the country have been implemented. As of December 2009, 62 percent of all Australian households have broadband Internet with the Australian Capital Territory continues to have the highest proportion of broadband connections, with nearly three-quarters[1].

According to data from March 2010, approximately 5.2 million Australians use some form of online social media with social networks like Facebook and MySpace dominating with 24 percent of users. However, streamed video, blogs, forums and business networking were all popular proving that the social media has truly been embraced in Australia.

This alone is an enormous potential customer base, approximately 6.4 million household computers, not to mention the power of the mobile. If you are not taking advantage of the marketing capabilities that this new digital era will provide then someone else will.

Social media allows a two way conversation between a company and its clients, creating stronger customer engagement and increasing brand awareness. Products can be adapted as needs change and this typically translates to higher customer satisfaction and brand loyalty. Secondly, brands benefit because they are gaining real-time information about their customers, whether mining conversations and looking to gain customer insight, or actively soliciting direct input through polls, surveys or one-to-one questions.

Conferences such iStrategy Sydney 2010 and its attendees the Commonwealth Bank and LinkedIn Australia will be the first to truly take advantage of the new online buzz, with millions now logging on to their social accounts such as Facebook, YouTube and twitter, which companies viral we will be sending as our ‘next must watch clip’?

iStrategy Sydney is a must attend conference for the following executives:

CMOs

VP Marketing

VP Digital Marketing

Marketing Director

Director of Digital Media

Director of Digital Marketing

Global Brand Director

Global Digital Media Director

Head of Marketing

Head of Digital Media

Head of Ecommerce

Brand Manager

Strategy Director

Creative Director/Manager

Head of Communications

Commercial Director/Manager

Business Development Director/Manager

Operations Director/Manager

Online Marketing Director/Manager

Business Owners, CEOs, MDs

http://www.youtube.com/watch?v=Dv7gwoAUky4&feature=related

For more information about attending iStrategy 2010, Sydney, visit http://www.istrategy2010.com/contact/

Or enquiries directly to Richard West:

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Phone: 02 8241 1906

Follow us on twitter http://twitter.com/SydneyiStrategy

Find us on Facebook - http://www.facebook.com/istrat

Conference Contact : Emma Naylor

Tel : + 44 117 921 2764

Cell : +44 7885 725 500

Email : emma at ngonlinenews dot com

Australian Media Liaison

Contact : Libby Fordham

Cell : +61 4 11 473 938

Email : libby at libby fordham dot com dot au

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