Have you suddenly found you have a junior working on your media relations? Is your real story buried in the fourth paragraph of your press release?  Have you spent thousands on media training only to find you never get an interview?  Is your competitor getting coverage everywhere but you can't make it off the editorial fax?

Believe it or not there are real freelance publicists out there , like Libby Fordham. She's worked internationally, across the political arena, and knows how to turn around a press release in quick time and sell it in even quicker. There's sixteen years experience happening here and it was spent working with some pretty high profile issues, products and people.

It's about knowing how to write real communication strategy,undertake media relations, issues management, stakeholder relations and community engagement as well as know how to navigate social media.

And like Robin Hood and his merry men, she has close connections with other freelance publicists, hardy with experience and nouse.  Great publicists travel in packs - they share information, create opportunities and build reputations. Freelance doesn't mean small, nor does it mean free.  It means activity, motivation and results.  And when the group gets together it's kicking.

So if you're sick of your fluffy Fiona, or even your bumbling Brent, and need to get your campaign off the ground and working, do the email thing - libby @ libbyfordham dot com dot au or call +61 411473 938 and give Libby an audition. Find out more about Libby here.  To see who she's worked for go here.