Libby Fordham
Communications & Events
Text Size
Libby Fordham
Communications & Events
How social is your business in the biggest emerging market?
Social media is about people accessing information anywhere and anytime and it’s a fast evolving market. How well is your company navigating the multi-layered sectors of this engaging form of marketing and is it responding fast enough to this dynamic, changing environment? If you think you’ve achieved your social media marketing goals by having a Facebook and Twitter account then think again.
iStrategy Sydney 2010 brings together leading speakers in social media marketing, from companies such as LinkedIn, Commonwealth Bank and PepsiCo, creating the premier Australian forum for learning about emerging trends, creating value through digital assets and how to lead the market online.
Connectivity has become crucial to big business. The global recession impacted the advertising budgets of many global businesses. Australia did not escape unscathed but has managed to maintain steady growth. Companies need to look for new and innovative ways to survive and promote their products. Social media provides a whole new way of collaboration and communication allowing businesses to reach millions of people, anytime and anywhere.
Read more: Be a Delegate at iStrategy Sydney - limited numbers
iStrategy Sydney 2010 – bringing together the leaders in social media marketing
Want to be a delegate at this leading Australian social media marketing conference? Find more info here.
iStrategy Sydney 2010 is Australia's leading conference for business, marketing, business development, IT and creative professionals involved in all aspects of online media and strategic management positions. It will be held this year on 24th-25th November, at Sheraton on the Park. Sydney.
With ever changing media consumption patterns and the rapid growth of mobile web, social networking, behavioural targeting, vodcasting, email, marketing and viral marketing, it can be tough for any company to stay ahead of the competition.
The Communication Research Institute has put product information back on the agenda as the Therapeutic Goods Administration (TGA), in Australia, has made it mandatory that a risk management plan be developed for all new pharmaceutical products as part of the approval process which allows a product to be released into the market. This follows similar changes to regulation within the European market.
Professor David Sless, CEO of the Communication Research Institute, said today, "One of the biggest risks that any organisation faces is that customers, or key users of a product or service, fail to understand the information they are given because it is so poor in quality that no one can understand it, let alone use it appropriately."
Download the Media Release or choose read more for text copy embedded in this post.
The Communication Research Institute are considered leaders in information design and have worked with a vast range of industry sectors worldwide to help organisations to achieve the highest quality of communication with people.
If you wish to interview Professor David Sless, please contact Libby Fordham on +61 411 473 938.
To engage David, please go to The Fordham Agency.
Read more: Product Information Overlooked in Risk Management Planning
NBC's program, Today, has opened its annual wedding competition to allow gay couples to enter for the first time in the competition's eleven year history. The program invites its viewers to act as wedding planners ,choosing what the winning couple will wear, where they will honeymoon and who will ultimately win a wedding at the Rockefeller Plaza.
The controversial move came as a federal judge in Boston ruled part of the Defense of Marriage Act, within the US, as unconstitutional. The theme of the competition this year is 'modern love' and the show's move to include gay couples has created a lively debate, including this letter to the Los Angeles Times by community commentator, Andrew Heslop.
He writes,"The decision by the NBC Today Show to allow same-sex couples to enter the program's annual wedding contest is both landmark and revolutionary. It's also not unexpected from a show that has been a consistent leader since its inception.
Read more: Heslop Responds as Today Opens Wedding Competition to Gay Couples
Sky News, known for their constant tickers and captioning, airing the response speech by Opposition Leader,Tony Abbott, today, reflecting his comments as large captions as he made them. Shame that captioning doesn't provide a real context for what is being said. This sends a very strange unconscious message which is almost hypnotic.
Page 1 of 8
